Why cleansing is important? Cleansing is hugely important especially when we consider the layers that build up on our face. SPF, foundation, environmental factors, plus excess oil production and dead skin cells. Free-radicals, pollution and all the invisible external factors need to be cleansed effectively. Choose the right cleanser for your skin Dry sensitive skin may need a gentle, gel formula with minimal amounts of AHA’s. Oily/acne prone skin will tolerate foam cleaners m